Most of the time people approach me because they need help to “market a thing,” and most of the time that is never what they need. Usually we end up doing the very necessary work of clarifying what they are, who they're for, and why that matters. The marketing follows on from that, and it works much better when it does.I work with experienced professionals and purpose-driven organisations who are good at what they do but aren't getting the recognition, clients, donations or income that reflects that.I understand marketing as a whole discipline: strategy, audience development, positioning, reputation, presence, delivery, and I've spent over twenty-five years applying it across sectors. My approach is to start with the strategy and build everything outward from there.
You might know me from Crystallised which I founded in 2013, and which has been making marketing and comms easier, ethical and more effective for purpose-led organisations since 2013.
For 10 years, Crystallised ebbed and flowed with a team of 2 to 6, working on award-winning marketing and comms campaigns with organisations from all over the world. Focusing on projects and organisations that prioritise people, place and purpose we showed how marketing can make a positive difference time and time again.
In July 2023, I began a new chapter as an olive farmer in South East Spain. So, Crystallised (aka, me) now partners with a select number of clients each year, focusing on high-level marketing strategy and implementing frameworks that make it easier to do really great marketing, consistently and efficiently.